Process | Onward - What to Expect from Growth Engagement

Design-thinking: the framework for solving complex problems.

design-thinking is a framework for solving complex problems.

PHASE 1: STRATEGY

Understanding & Strategy

Every engagement starts with listening, asking questions and getting to know you like you know you with insatiable curiosity.

Curious Discovery
Thoughtful Analysis

PHASE 2: IMPLEMENTAION

Project Planning & Execution

I blend consultancy with agency, working on strategy level AND a tactical level running point on recommended projects.

Tactical Planning
Project Fulfillment

PHASE 3: IMPROVE

Reporting & Optimization

The key to growth is continual improvement. We'll measure metrics and make adjustments where necessary to maximize our dollar.

Reporting & Insights
Iteration & Improvement

What you can expect from an engagement.

STEP ONE

Curious Discovery

I gather as much information as possible by meeting with you to listen, observe, understand and document.

Human-side: Workshops & Collaboration
Data-side: Deep Dive into tech stack

STEP TWO

Thoughtful Analysis

I'll cross-reference data and learning to put the puzzle together uncovering strengths, weaknesses and opportunities.

Synthesize facts, figures and logic
Produce a comprehensive Growth Plan with priority project recommendations... what to do next and why.

STEP 3

Tactical Planning

Once we've agreed on a project list and budget, I gantt chart the timeline and outline project briefs for activated specialists.

SOWs with timelines, budget and deliverables
Creative briefs for contributors that ladder back to objectives

STEP FOUR

Project Fulfillment

My role is the connective tissue between you and your curated group of specialists to retain alignment, provide guidance and manage communication along the way.

Creative direction (if needed), comms and client voice
Updates, presentations, revisions, sign-offs and final deliverables

STEP 5

Reporting & Insights

Our objectives will determine KPIs that we'll use to measure success. We'll report on tactical impact and how to proceed with recommended optimizations.

Unified monthly reporting
Insights and optimizations

STEP 6

Iteration & Improvement

Marketing is a marathon. We'll take our results - good, bad and ugly - and make alterations to our marketing and media mix.

Make changes to existing initiatives
Start new projects and/or disengage ineffective tactics

A 6-step growth process is the magnification of your ecosystem so you can make smarter, more effective progress.

Incremental improvements compound over time, resulting in transformational change with lasting impact. You can enter and exit the process wherever makes sense.